The day Mark Foster wrote the 2010 hipster hit, Pumped Up Kicks he actually wanted to go to the beach. He was sitting in the studio on a beautiful day struggling between what is all too familiar to many writers: Inspiration and Perspiration. “I was a block away from the beach, and it was a beautiful day. I kind of just wanted to just be lazy and go hang out at the beach or whatever. But I just forced myself to write a song… By that time the next day, the song was finished.” Foster didn’t know at the time that by putting Columbine to a catchy beat, a song that he didn’t even feel like writing would eventually spend eight consecutive weeks at the top of Billboard’s Hot 100 and snag Foster the People a Grammy nomination for best performance by a Best Pop Duo/Group Performance.
I fell in love with Pumped Up Kicks last year when Pandora randomly played it on my Neon Trees channel. I was late as usual, long after the hipsters had moved on to the next abstract indie song. I was uncomfortable with the idea that I was bobbing my head to a song that is virtually about popular kids dodging bullets from the kid in class who sniffs Sharpies so I decided to look up the meaning behind it. Mark Foster’s philosophy completely changed my approach to blogging because I kept thinking that the one blog I abandoned and decided not to write because I’d rather spend my day browsing MediaTakeOut could be the blog that gets me a million hits. It could be the blog that changes my writing career. And I always figured that’s how that moment would happen: It wouldn’t be the blog where I talk about empowering our youth or reproductive justice . It will be the blog I write about Dwyane Wade making babies on a break that gets me noticed. The one I didn’t even want to write.