When Did “The Music Video” Die?

music videos dead

I usually waste the first hour or so of my work day playing whatever game those geniuses over at Google have posted to commemorate that’s days mark on history and doing all those random things I previously made a mental note to do as soon as I get some wi-fi and free time (Google “real deserted islands”, look up the Shoprite circular for the week, check Drake tour dates). Yesterday after I gave up on getting a high score on Google’s version of “Pony Express” I decided to Youtube Wale’s “Girls On Drugs” and Janelle Monae’s “Yoga”. Mind you, this was only after websites like Bustle and VIBE told me these vids not only existed, but in fact were worth risking my boss’s watchful eye to make sure I was updating the Google calendar and not browsing the baby section at H&M once again.

That’s when it occurred to me: Do you know how much work goes into looking up a music video? OK, not much at all, but I guess what I’m trying to say is that finding the latest visual that accompanies your favorite artist’s new single kind of requires some researching. For someone who grew up in a time where Video Soul was the equivalent of an episode of Scandal, TRL was life and the premiere of anything by Hype Williams was a fucking world event, it saddens me that the “music video” as we know it is slowly dying.

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